GoDaddy and LegalZoom Partner to Secure the AI Agent Web

TEMPE, Ariz., April 2, 2026 /PRNewswire/ — LegalZoom.com, Inc. (Nasdaq: LZ), America’s #1 online legal services company, and GoDaddy (NYSE: GDDY), a global leader in domains and tech for small businesses, have announced a strategic partnership to bolster the security and trustworthiness of the rapidly evolving agentic open web for small and medium-sized businesses.

The Rise of AI Agents and the Need for Verification

AI agents are no longer simply information retrieval tools. They are becoming increasingly autonomous, communicating and completing tasks independently. This growing independence raises critical questions about verification: Where did an agent originate? Who is responsible for its actions? And, crucially, can it be trusted?

Introducing Agent Name Service (ANS)

To address these concerns, the Agent Name Service (ANS) has emerged as an open standard. Built on the foundational infrastructure of the internet – the Domain Name System (DNS) and Public Key Infrastructure (PKI) certificates – ANS assigns each registered AI agent a unique, human-readable name and a cryptographically verifiable identity. This allows for the discovery, verification, and governance of agents across the open web.

GoDaddy ANS: Bringing ANS to Life

GoDaddy played a pivotal role in transforming the ANS blueprint into a tangible reality with the launch of GoDaddy ANS, the first public implementation of the open standard. This platform enables anyone to publish and verify agents in a matter of minutes.

LegalZoom Leverages GoDaddy ANS

In a demonstration of its commitment to the ANS standard, LegalZoom has registered its first AI agent through GoDaddy ANS. This agent utilizes a Model Context Protocol (MCP) server, seamlessly integrating LegalZoom’s legal services into AI assistants like Anthropic’s Claude. Users can now connect with real attorneys, securely scan and share legal documents, and efficiently manage legal consultations.

GoDaddy ANS provides cryptographic verification, confirming the agent’s legitimate ownership and operation by LegalZoom, leveraging DNS as a root of trust. This ensures that other AI systems can confidently locate and verify the LegalZoom MCP agent. The registration on GoDaddy ANS allows discovery not only by humans but also by other agents at internet scale.

A Quote from LegalZoom

“AI agents will transform how legal services are delivered, but their value depends on verifiable identity and human accountability,” said Aaron Stibel, chief customer & business officer at LegalZoom. “Partnering with GoDaddy to publish our MCP Agent on ANS lets LegalZoom deliver trusted legal experiences at scale across the open web. Customers and their AI assistants can confidently discover the real LegalZoom and our attorney-backed solutions that raise the bar on accountability and trust.”

ANS: A Safer Open Web

ANS delivers practical benefits, fostering a more secure and reliable online environment.

A Quote from GoDaddy

“Trust is the currency of online business,” said Travis Muhlestein, chief technology officer of product AI at GoDaddy. “LegalZoom’s partnership and publishing its AI agent through ANS shows how powerful open identity can be. Each organization that registers an agent strengthens the standard and makes the whole AI ecosystem a safer, more open place to do business.”

To discover agents verified through GoDaddy ANS or to register your own agent, visit GoDaddy.com/ANS.

About GoDaddy

GoDaddy, the world’s largest domain name registrar, empowers millions of entrepreneurs globally to start, grow, and scale their businesses. From domain registration and website building to selling products and accepting payments, GoDaddy provides the tools and resources needed for success. Learn more at GoDaddy.com.

About LegalZoom

LegalZoom is a leading online platform revolutionizing access to legal services for individuals and small businesses. By combining intuitive technology with access to experienced attorneys, LegalZoom offers the tools and guidance needed to confidently navigate legal complexities. Visit LegalZoom.com for more information.