Pittsburgh Steelers Players: Championing Causes & Elevating the Fan Experience in Week 13

As the Pittsburgh Steelers prepare to face the Buffalo Bills in Week 13 of the 2025 NFL season, the focus isn’t just on the gridiron action. This week marks a powerful display of community engagement as Pittsburgh Steelers players step onto the field with a profound message, showcasing their deeply personal charitable causes through the NFL’s ‘My Cause My Cleats’ initiative. Coupled with a host of exciting new enhancements at Acrisure Stadium, this promises to be an unforgettable gameday experience for Steelers Nation.

Steelers Players: A Heart for the Community with ‘My Cause My Cleats’

For the 10th consecutive year, the NFL’s ‘My Cause My Cleats’ initiative empowers Pittsburgh Steelers players, and athletes across the league, to transform their footwear into vibrant canvases of philanthropy. This unique program allows players to design custom cleats that represent a charity or cause close to their hearts, bringing vital awareness to issues that resonate with them personally.

The impact extends beyond the game itself. After displaying their custom cleats during the game, players have the option to auction them off via NFL Auction, with 100% of the proceeds directly benefiting their chosen charity. It’s a powerful demonstration of how professional athletes can leverage their platform for significant social good.

Beyond the Game: Notable Pittsburgh Steelers Players and Their Causes

A remarkable number of Pittsburgh Steelers players are participating, each telling a compelling story through their cleats. Here are just a few examples of the causes they are championing:

• Calvin Anderson (Offensive Lineman): Supporting the Lanihun-Anderson Foundation.
• Spencer Anderson (Offensive Lineman): Raising awareness for Autism Awareness.
• Kyler Baugh (Defensive Lineman): Backing the Lupus Foundation of America.
• Keeanu Benton (Defensive Tackle): Championing Cafe Momentum.
• Troy Fautanu (Offensive Tackle): Advocating for Breast Cancer Awareness.
• Zach Frazier (Center): Supporting UPMC Children’s Hospital of Pittsburgh.
• Alex Highsmith (Linebacker): Representing the Alex Highsmith Family Foundation.
• T.J. Watt (Linebacker): Also supporting UPMC Children’s Hospital of Pittsburgh.

Each cleat tells a story, making every step on the field a stride towards positive change. Fans are encouraged to visit NFL.com/Auction to bid on these unique memorabilia and contribute to these worthy causes.

The Roar of the Crowd: Celebrating the Terrible Towel & Acrisure Stadium Innovations

Beyond the powerful ‘My Cause My Cleats’ initiative, this Week 13 matchup is also a celebration of Steelers tradition and a look into the future of the fan experience at Acrisure Stadium. The team is marking the 50th anniversary of the iconic Terrible Towel, a symbol synonymous with Steelers Nation’s unwavering support.

50 Years of the Terrible Towel: An Enduring Legacy

First introduced on December 27, 1975, the Terrible Towel has become one of the most recognizable symbols in sports. To commemorate its golden anniversary, Hall of Fame wide receiver Lynn Swann, one of the first players to embrace the Towel, will lead the pregame Terrible Towel Twirl. Fans can also explore a dedicated Terrible Towel wall in the FedEx Great Hall, featuring its rich history and a massive 400-square-foot Towel perfect for photo opportunities.

Acrisure Stadium: A New Era of Fan Engagement

Acrisure Stadium continues to evolve, offering fans an enhanced gameday experience for the 2025 season and beyond. Ryan Huzjak, the Steelers Senior Vice President of Business Operations, emphasized the team’s commitment to constant improvement based on fan feedback. Key new features include:

• New 44×25-yard Football Field: Installed outside the stadium near the Gate A Lawn, this field will be used for both Steelers events and 2026 NFL Draft activities.
• Marquee Videoboard: A new videoboard along Art Rooney Avenue will display graphics and scores.
• Upgraded Wi-Fi System: With over 1,300 access points, staying connected on gameday is easier than ever.
• Enhanced Concessions: New options have been added to upper East (sections 506 & 516) and West (sections 529 & 534) sections, including pulled pork nachos. Steel City Markets in UPMC and West Clubs offer self-checkout convenience.
• 2026 NFL Draft Countdown Clock & Exhibit: A prominent countdown clock and a mobile exhibit on Art Rooney Avenue highlight Pittsburgh’s deep Draft legacy.
• Steelers Hall of Honor Museum: A new changing exhibit celebrates the 20th anniversary of the Steelers Super Bowl XL victory.
• Improved Technology: The Steelers mobile app’s ‘Acrisure Stadium Mode’ offers a Stadium Virtual Assistant, push notifications, game day parking reservations, safety enhancements, and mobile ordering.

From the inspiring charitable efforts of Pittsburgh Steelers players to the cutting-edge stadium innovations, Week 13 is poised to be more than just a game. It’s a testament to the team’s enduring commitment to community, tradition, and delivering an unparalleled experience for every member of Steelers Nation.