Pebble Beach Pro-Am: Taylor Swift’s Influence Drives Ticket Sales Despite No-Show
PEBBLE BEACH, Calif. (February 13, 2026) – The 2026 AT&T Pebble Beach Pro-Am experienced a significant surge in interest, largely fueled by the anticipation of Taylor Swift’s attendance to support her fiancé, Kansas City Chiefs tight end Travis Kelce. Despite Swift ultimately not appearing at the prestigious PGA Tour event, her potential presence demonstrably impacted ticket sales and generated considerable buzz.
The Swift Effect on Ticket Sales
Tournament Director Steve John revealed that following the announcement of Kelce’s participation in the Pro-Am, over $60,000 worth of tickets were sold within a mere 12-hour period. This immediate spike highlights the immense reach and influence of Taylor Swift’s fanbase. The excitement continued, with approximately $21,000 in tickets sold between 6:30 p.m. Thursday and 6:30 a.m. Friday, just before Kelce teed off for the second round. This demonstrates the sustained interest generated by the possibility of a Swift sighting.
A Crowd of Anticipation
While Swifties eagerly scanned the crowds, hoping for a glimpse of their idol, Kelce took to the course at Pebble Beach. Over 1,000 spectators lined the first fairway, eager to witness Kelce’s performance. Although his initial tee shot landed off course, finding its way into the trees and along the cart path (he still managed a par!), the crowd remained enthusiastic, sporting Chiefs gear and demonstrating their support.
A History of Celebrity Sightings
The Pebble Beach Pro-Am has a rich history of attracting athletes and celebrities. Past participants include baseball legend Ken Griffey Jr., who played alongside Tiger Woods two decades ago, as well as Aaron Rodgers and Roger Clemens, the latter famously achieving a hole-in-one. However, the 2026 event was uniquely defined by the “Taylor Swift effect.”
Prepared for the Possibility
Tournament organizers were well-prepared for the potential arrival of Taylor Swift. Steve John and his team developed comprehensive plans for security, transportation across the course, and even a secure suite overlooking the 18th green. CBS announcer Jim Nantz and CBS Sports president David Berson were also positioned near the 18th green, anticipating a possible interaction with Swift.
Kelce’s Perspective
Despite the intense media attention, Kelce opted not to participate in post-round interviews. However, fellow golfer Mackenzie Hughes, who described himself as a “fringe Swiftie,” shared his positive experience playing with Kelce. Hughes noted that Kelce acknowledged a significant shift in his public life since becoming engaged to Swift, stating, “My life has changed a little bit.” Hughes added that Kelce is already a major star, and the engagement has only amplified his fame.
Looking Ahead
The 2026 AT&T Pebble Beach Pro-Am proved that the intersection of sports and celebrity culture can create a powerful draw. While Taylor Swift’s absence didn’t diminish the event’s prestige, it undeniably highlighted her influence and the captivating power of her fanbase.
Learn more about the PGA Tour: AP Golf
