When Tennis Stars Trade the Court for the Storefront
In a surprising and lighthearted twist, the world of professional tennis recently collided with high-end retail in the heart of Paris. Rising star João Fonseca, world number one Iga Swiatek, and power-hitters Ben Shelton and Flavio Cobolli have swapped their rackets for name tags in a new promotional video for their sponsor, On.
Set in the iconic flagship store on the Avenue des Champs-Élysées, the commercial sees the athletes pretending to be store employees. In a playful role-reversal, the tennis pros guide a customer through the shop, blending athletic prestige with comedic timing.
Iga Swiatek: From World Number One to Store Manager
While the ensemble cast brings plenty of energy, Iga Swiatek steals the spotlight as the self-appointed store manager. From popping up behind clothing racks to asking, “Are you finding everything okay?”, Swiatek embraces the humor of the situation. She even joked that the establishment would likely collapse without her leadership.
When questioned about her performance, the Polish star didn’t hold back on the irony, asking reporters, “Oscar next year?”
Showing a Different Side of the Game
Beyond the laughs, Swiatek revealed that she genuinely enjoyed the project. For her, the commercial was an opportunity to showcase her personality beyond the rigorous demands of the WTA Tour.
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- More than just a model: Swiatek emphasized that she prefers storytelling over simply posing in gear.
- Natural talent: The athlete mentioned her past experience as a waitress in Melbourne, making the “customer service” role feel surprisingly natural.
- Engaging the fans: By showing a human, funny side, the athletes create a stronger connection with their global audience.
For fans following the rise of Fonseca tennis and other young talents, this campaign highlights the growing intersection between professional sports, lifestyle, and entertainment. It proves that while these athletes are fierce competitors on the clay and grass, they know exactly how to have a bit of fun off the court.
Want to keep up with the latest in tennis gear and athlete news? Stay tuned to the ATP Tour for more updates on the sport’s fastest-rising stars.
