PWHL Teams Secure Major Partnership with Global Industrial

The Professional Women’s Hockey League (PWHL) is experiencing significant momentum, and a key driver of this growth is a new multi-year partnership with Global Industrial Company (NYSE: GIC). This collaboration, facilitated by Oak View Group’s (OVG) Global Partnerships division, marks a pivotal moment for the league, representing Global Industrial’s first-ever sports league partnership and the first official league partnership under OVG’s new commercial program.

OVG & PWHL: A Strategic Alliance

PWHL and OVG are working together to unlock innovative sponsorship opportunities, aiming to elevate the league’s brand, boost revenue, and forge deeper connections with fans. These opportunities encompass a wide range of branding options, including uniforms, equipment, virtual in-game integration, dasher boards, and video boards, as well as integration within the PWHL’s impactful community initiatives.

Global Industrial: Official Industrial Supplies Partner

Global Industrial joins the PWHL as the Official Industrial Supplies Partner, providing crucial support for game-day operations across all six U.S. and Canadian teams: Boston Fleet, Minnesota Frost, Montréal Victoire, New York Sirens, Ottawa Charge, Seattle Torrent, Toronto Sceptres, and Vancouver Goldeneyes. Specifically, ice crews in the United States and Vancouver will be branded as the “Global Industrial Ice Crew,” equipped with branded tools and equipment to maintain optimal playing surfaces.

“Our partnership with Oak View Group opens the door for a new wave of brands to join the PWHL and connect with our incredibly passionate fan base,” said Amy Scheer, Executive Vice President of Business Operations, PWHL. “Global Industrial is a perfect example of the kind of thoughtful, authentic alignment we’re building. This partnership strengthens our teams on the ice and underscores a natural alignment between the value Global Industrial delivers and the PWHL.”

A Movement in Women’s Sports

Dan Griffis, President of Global Partnerships at Oak View Group, emphasized the league’s potential, stating, “I am very bullish on the momentum behind the PWHL and believe the upcoming Winter Olympics will continue to be a catalyst for its growth. Women’s sports is not a moment in time but a movement for generations to come.”

Commitment to Excellence and Community

Lisa Goldson Armstrong, Senior Vice President and Chief Marketing Officer at Global Industrial, highlighted the company’s pride in partnering with the PWHL, stating, “The PWHL is setting a new standard for professional sports, and this partnership allows us to support its continued growth while showcasing how our solutions play a critical role in keeping facilities and live entertainment venues operating safely and efficiently.” Ali Moghaddam, President, Global Industrial Canada, added, “Hockey is deeply rooted in communities across North America, and we’re excited to partner with the PWHL to support world-class competition while increasing engagement with its rapidly growing fan base.”

OVG’s Expanding Footprint

Oak View Group’s Global Partnerships has a proven track record, boasting over $6.3 billion in total partnership revenue since 2019. This agreement with the PWHL represents OVG’s first league-wide partnership, encompassing both the league and all eight PWHL teams. The PWHL’s record-breaking attendance figures demonstrate the growing popularity of women’s professional hockey.

About the PWHL

The Professional Women’s Hockey League (PWHL) is a groundbreaking league featuring the world’s best women’s hockey players. Launched on January 1, 2024, the PWHL has quickly gained recognition, including being named Sports Business Journal’s Sports Breakthrough of the Year. You can find more information at thepwhl.com.

About Oak View Group

Oak View Group (OVG) is a global leader in premium live entertainment infrastructure and services. Learn more at OakViewGroup.com.

About Global Industrial Company

Global Industrial Company (NYSE: GIC) is a leading distributor of industrial equipment and supplies. Visit Globalindustrial.com.