Bronny James: Navigating His Second NBA Season with the Lakers

Bronny James: A Second Season of Development with the Lakers

Bronny James entered the 2025-26 NBA season with aspirations of making a significant leap forward after a challenging rookie year with the Los Angeles Lakers. Drafted 55th overall in 2024 following his time at USC, the young guard spent much of his first professional season balancing time between the Lakers and their G-League affiliate, the South Bay Lakers, as the organization prioritized his long-term growth.

Rookie Year Recap: Flashes of Potential

His rookie season provided glimpses of potential, but opportunities at the NBA level were limited. Bronny appeared in 27 NBA games during the 2024-25 season, averaging 2.3 points, 0.7 rebounds, and 0.8 assists in 6.7 minutes per game. His shooting percentages were 31.3% from the field and 28.1% from three-point range. Expectations were high for a noticeable improvement in his second year.

The 2025-26 Season: A Familiar Pattern

However, the current season has mirrored the previous one in many ways. Through 31 NBA games, James is averaging 2.1 points, 1.2 assists, and 0.5 rebounds in 7.2 minutes, shooting 39.7% from the field. The Lakers continue to utilize G-League assignments to ensure he receives consistent playing time and valuable game experience.

In 10 games with the South Bay Lakers during the 2025-26 season, James has showcased his capabilities, averaging 15.3 points, 3.0 rebounds, 3.7 assists, and 1.4 steals. This demonstrates a clear improvement in offensive rhythm and playmaking when given extended minutes. He’s proving his potential when given the opportunity to shine.

The Yo-Yo Effect: NBA to G-League and Back

Recently, James was recalled to the NBA after the Lakers’ victory over the New York Knicks. However, the following day brought more disappointment as he was reassigned to the G-League before their game against the Minnesota Timberwolves. This constant movement highlights the challenges he faces in securing a consistent role.

The Los Angeles Lakers have assigned guards Bronny James Jr. and Dalton Knecht along with forward Adou Thiero to the South Bay Lakers. — Ryan Ward (@RyanWardLA) March 10, 2026

The Long-Term View: Patience and Development

This decision underscores the reality of James’ second season. While G-League assignments are beneficial for development, the frequent transitions between leagues indicate he hasn’t yet solidified his position in head coach JJ Redick’s rotation. For a player aiming to establish himself in the NBA, the limited playing time, even when active, is understandably frustrating.

Despite these challenges, the Lakers remain committed to a long-term development plan for James, providing him with opportunities in the G-League while patiently waiting for him to mature into a more significant role at the NBA level. The organization clearly sees potential and is willing to invest in his growth.

This story was originally published by Athlon Sports on March 10, 2026.