National Burrito Day 2026: Get Ready for Double the Protein & Millions in Prizes!
Newport Beach, Calif. – March 30, 2026 – Chipotle Mexican Grill (NYSE: CMG) is gearing up to celebrate National Burrito Day on April 2nd with the return of its wildly popular Burrito Vault game! This year, they’re turning up the heat with a new gameplay mode, Double Protein Power Hour, and a staggering prize pool exceeding $2 million!¹
Available to Chipotle Rewards members across the U.S. and Canada, Burrito Vault: Double Protein Edition challenges fans to correctly guess the hourly burrito order combination for a chance to unlock incredible rewards. The Double Protein Power Hour will occur once each day, doubling the number of prizes available compared to regular gameplay, and all prizes will include – you guessed it – double protein!
Unlock the Vault: How to Play
The game kicks off at 9 a.m. ET on March 30th at UnlockBurritoDay.com. Last year saw over 3.5 million plays, making it a record-breaking engagement for Chipotle fans.
“With more than 3.5 million plays last year, Burrito Vault generated record-breaking engagement with our fans,” said Stephanie Perdue, Interim Chief Marketing Officer. “Bringing the game back for a third year allows us to build on that momentum while highlighting our clean protein as more consumers prioritize protein-packed meals that don’t compromise on quality.”
The Protein Power Trend
Chipotle is tapping into a major consumer trend. Google Trends data shows a record high interest in “protein” and “high protein” in 2026³, with 62% of consumers actively seeking “protein-rich” menu options⁴. Responding to this demand, Chipotle recently launched a High Protein Menu featuring meals ranging from 15 to 81 grams of protein per item, including the Double High Protein Bowl, High Protein–High Fiber Bowl, High Protein Taco, and the innovative High Protein Cup.
Prize Structure & $0 Delivery
- Regular Gameplay Hour: [Details of prizes during regular hours]
- Double Protein Power Hour: [Details of prizes during Double Protein Power Hour]
But that’s not all! Chipotle is also offering $0 delivery² on all digital orders placed through the Chipotle app, Chipotle.com, and Chipotle.ca on National Burrito Day, Thursday, April 2nd.
Important Details:
- No Purchase Necessary: See official rules at chipotle.com/burrito-vault.
- $0 Delivery: Valid only on April 2, 2026, with promo code DELIVER. Minimum order applies.
Get ready to celebrate National Burrito Day 2026 with Chipotle – it’s going to be packed with protein, prizes, and plenty of burrito goodness!
Source: Chipotle Mexican Grill
