When Does Big Brother Start 2026? Your Complete Guide to Season 28

The wait is almost over for reality TV fans! If you have been searching for when does Big Brother start 2026, we have the official details. CBS has finally pulled back the curtain on Big Brother Season 28, promising a season filled with strategic betrayals, unexpected alliances, and a mind-bending twist.

This year, the competition reaches new heights with the introduction of the “Time Trip” theme. This concept will see the past, present, and future collide within the house, forcing housemates to navigate temporal twists to secure their spot in the finale. At stake? A life-changing grand prize of $750,000.

Big Brother Season 28 Premiere Schedule

Mark your calendars! The premiere week is packed with action. Here is the full schedule to ensure you don’t miss a single second of the drama:

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• Thursday, July 9 (8 p.m. ET/PT): The grand premiere of Big Brother Season 28 kicks off with a special 90-minute episode on CBS.
• Friday, July 10 (8 p.m. ET/PT): Big Brother: Unlocked debuts on CBS, featuring expert analysis from Taylor Hale, Derric Levasseur, and Jerry O’Connell.
• Friday, July 10 (9 p.m. ET / 6 p.m. PT): The legendary Live Feeds go active on Paramount+, Pluto, and YouTube for the ultimate voyeuristic experience.
• Sunday, July 12 (8 p.m. ET/PT): A special 90-minute episode wraps up the high-octane premiere week.

Meet the Diverse Cast of BB28

Julie Chen Moonves has introduced a fascinating group of 14 new housemates. The diversity of the Season 28 cast is one of the most eclectic in the show’s history, featuring a mix of intellectual powerhouses and high-energy personalities.

Some of the standout housemates include:

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• Mallory Aurichio (24): A brilliant Rocket Scientist.
• Kamuela “Kamu” Kirk (32): A disciplined MMA Fighter.
• Jason De Puy (35): A charismatic Drag Queen.
• Melody Morris (24): A professional Corporate Game Show Host.
• Lyric Medeiros (25): A sharp-witted Attorney.
• Rome Seymour (28): A high-energy Pickleball Coach.

Other contestants include Ashley Trail, Barrett Pfeiffer, Chuk Anyanwu, Drew Campbell, Haley Thogmartin, LaTrice Verrett, Taylor Brown, and Yash Patel, each bringing a unique strategy to the game.

How to Watch Big Brother 2026 in Canada and the US

While the show is a staple on CBS in the United States, viewers in Canada have a few great options to stay updated. To keep up with the twists and turns, Canadian fans can typically access the show via Crave or CTV, often airing on the same day as the US broadcast.

For those who want the 24/7 experience, a Paramount+ subscription is the gold standard for accessing live feeds and exclusive behind-the-scenes content. Whether you are watching via cable or streaming, the “Time Trip” season is shaping up to be an unforgettable ride.

Stay tuned for more updates on alliances, evictions, and the road to the $750,000 prize!