McDonald’s and Netflix Team Up for a K-Pop Battle with ‘KPop Demon Hunters’
After dominating charts, screens, and playlists worldwide in the Academy Award®-winning KPop Demon Hunters, global K-pop icons HUNTR/X and the Saja Boys are bringing their battle for fans straight to the Golden Arches. Starting March 31st, McDonald’s is teaming up with Netflix to transform restaurants into the ultimate arena for K-Pop enthusiasts.
This exciting partnership features two all-new meals designed for adults, alongside exclusive photocards that unlock first-access content for a limited time. The campaign also introduces flavors inspired by McDonald’s restaurants in South Korea, connecting fans to the film through a delicious culinary experience.
A Collaboration Built for Fans
“Everything we do at McDonald’s is for the fans, and no one can relate to that more than Netflix and KPop Demon Hunters,” said Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s. “Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds – inviting HUNTR/X and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald’s.”
For the Pride: The Saja Boys Breakfast Meal
Think you can resist the Saja Boys? This hottest K-pop demon group is stealing the spotlight with the Saja Boys Breakfast Meal, channeling their signature heartthrob charm with:
- Spicy Saja McMuffin®: A Sausage McMuffin® with Egg, topped with a peppery Spicy Saja Sauce – inspired by the fire of Gwi-Ma.
- Hash Browns: Our signature hash browns, crispy on the outside and soft on the inside – just like the Saja Boys’ leader Jinu.
- Small Soft Drink: Your choice of a little “Soda Pop” to cool down from the heat.
For the Hunters: The HUNTR/X Meal
HUNTR/X is taking the stage for the rest of the day to show fans “how it’s done, done, done!” The HUNTR/X Meal makes the Golden Arches even more “Golden” and includes:
- 10-pc. Chicken McNuggets®
- Medium Soft Drink
- Three Limited-Time Menu Items:
- Ramyeon McShaker™ Fries: A spicy, umami spin on our World Famous Fries® featuring a soy, garlic, sesame, and spice seasoning – inspired by Rumi, Mira, and Zoey’s go-to snack. Sprinkle the seasoning into the McShaker bag, add fries, and shake for a bold taste that’s true to South Korean flavors.
- Hunter Sauce: A sweet chili sauce mixing notes of chili, garlic, and pepper with just enough heat inspired by HUNTR/X’s fierce, yet fun-loving personalities.
- Demon Sauce: A bold mustard sauce with heat and tang – made purple, just like demon patterns.
Exclusive Access: HUNTR/X + Saja Boys Photocards
But the battle doesn’t stop at the menu! Every Saja Boys Breakfast Meal and HUNTR/X Meal comes with a collectible card pack consisting of:
- An exclusive photocard for either HUNTR/X or the Saja Boys
- A Derpy access card
Fans can scan the QR code on each Derpy access card and enter the unique code on the McDonald’s App by April 26th to unlock first access to exclusive content and a special reveal of the group that wins the Battle for the Fans.
A Rookie Performance: The Derpy McFlurry
One sweet rookie is also making its debut on the mainstage. Say hello to the Derpy McFlurry – a brand-new McFlurry flavor, available a la carte, that blends creamy vanilla soft serve with berry popping pearls, enrobed in a wild berry sauce. Just like Derpy Tiger, it’s impossible not to love, no matter which side you pick.
The stage is set, and on March 31st, the battle begins. Whether you’re a Hunter, part of The Pride, or still deciding, head to your local McDonald’s or order McDelivery from the “couch, couch, couch” to try both meals and let your taste buds choose – which side are you really on?
Learn more about KPop Demon Hunters on Netflix.
