Beyond the Runway: Kaia Gerber’s Creative Evolution with Re/Done
For Kaia Gerber, fashion isn’t about the fleeting trends of the season; it’s about the pieces that stand the test of time. The 24-year-old model and actress recently revealed a secret to her wardrobe: a Re/Done T-shirt she has owned for a decade. For Gerber, that “buttery,” worn-in feel is the ultimate mark of quality—a philosophy that has now evolved into a powerhouse professional partnership.
Moving beyond her role as a muse, Kaia has officially stepped into the business side of fashion. Now an investor, creative partner, and advisory board member for Re/Done, she is transitioning from being the face of a brand to shaping its very DNA.
Kaia Vol. 1: A Fusion of Two Cities
The culmination of this partnership is the launch of Kaia Vol. 1, a curated 60-piece collection that mirrors Gerber’s own stylistic journey. While her roots are firmly planted in the relaxed, “undone” lifestyle of California, her time spent in New York City added a layer of metropolitan sophistication to her look.
Working closely with Vogue-recognized design sensibilities, Gerber collaborated with Re/Done’s head of design, Meredith Kahn. Together, they blended diverse inspirations to create a wardrobe that feels both nostalgic and modern:
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- The California Spirit: Effortless denim and essential white tees.
- The New York Edge: Tailored pinstriped blazers and structured outerwear.
- The Vintage Muse: A touch of “French librarian circa 1969” and the timeless, bohemian mystique of Jane Birkin.
Must-Have Pieces from the Collection
The magic of Kaia Vol. 1 lies in its versatility, designed to fit everyone from the ultra-feminine to the tomboy. Some of the standout pieces include:
- The Kaia Jeans: A perfectly tailored slim-straight cut that embodies the brand’s denim heritage.
- The Walker Dress: A striking crimson fine-gauge knit mini featuring a bold back cut-out.
- The Worken Jacket: A slouchy, oversized canvas jacket that brings a masculine, rugged energy to the collection.
- Slogan Tees: Playful additions, including the cheeky “Plot Twist” tee, for those who love a bit of wit in their wardrobe.
Defining Sexiness on Her Own Terms
The collection’s campaign, photographed by Bella Newman, presents Kaia in an intimate, intellectual setting—reading alone in a city apartment. This choice was intentional. For Gerber, the project was about reclaiming the narrative of attraction.
“It’s so refreshing, as a woman, to be sexy on your own terms and in a way that you genuinely find sexy—rather than other people telling you that you look sexy,” Gerber shares.
This emotional depth extends to her relationship with Meredith Kahn, whom Gerber describes as a mentor. Their collaboration was more than just a business deal; it was a shared creative awakening, proving that when impeccable taste meets genuine friendship, the result is wearable art.
Whether you are looking for the perfect pair of vintage-inspired jeans or a sophisticated leather trench, Kaia Gerber’s influence ensures that Re/Done remains the gold standard for the modern, effortless wardrobe.
