The Secret Behind the Style: How Ryan Gosling Helped Put Todd Snyder on the Map
In the world of high fashion, some brands scream for attention, while others command it through effortless sophistication. For Ryan Gosling, the choice has long been the latter. Long before Todd Snyder became a household name for menswear aficionados, a single e-commerce order from Gosling in 2013 served as a pivotal moment for the budding brand.
At the time, Snyder’s operation was a lean team of five. The excitement of seeing a global icon like Gosling shopping their collection wasn’t just a win for sales—it was a validation of a design philosophy rooted in quality over spectacle. As Gosling’s stylist, Mark Avery, puts it, the appeal lies in the detail and fit that never feels like it’s “screaming for attention.”
A Go-To Designer for Hollywood’s Finest
Since those early days, Todd Snyder has evolved into the premier choice for celebrities who want to look polished without looking like they tried too hard. From red carpets to casual outings, the brand’s reach has expanded to include an impressive roster of stars, such as:
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- Daniel Radcliffe
- Brendan Fraser
- Matt Bomer
- Sterling K. Brown
This success is built on a foundation of “cool Americana vibes,” blending vintage inspiration with modern tailoring. It is this versatility—ranging from high-end formal wear to refined casuals—that makes the brand a staple in celebrity wardrobes across North America.
Celebrating 15 Years: The Lagavulin Collaboration
To mark a milestone 15th anniversary, Todd Snyder is launching a sophisticated new capsule collection in partnership with Lagavulin Single Malt Scotch Whisky. This collaboration, titled “Time & Craft,” is more than just a clothing line; it is a tribute to patience and mastery.
The campaign stars Ben Ahlers, the actor known for his role in The Gilded Age. Shot on location at the Lagavulin distillery on the Isle of Islay, Scotland, the collection captures a rugged yet refined aesthetic. One standout piece is the suede stable jacket, which Ahlers describes as a perfect fusion of Snyder’s signature style and traditional Scottish craftsmanship.
More Than Just Fashion: A Connection to Roots
Interestingly, the bond between Snyder and Ahlers transcends fashion. Both share roots in Iowa, a connection that provides a grounding sense of simplicity amidst the hustle and bustle of New York City. This philosophy of “cutting through the noise” is exactly what makes the clothing resonate with people—whether they are from the Midwest or the heights of Hollywood.
The celebration of this anniversary will be further elevated by a performance from Matt Berninger of The National, a musician who has also found a fashion home in Snyder’s designs.
Key Details for the Collection Launch:
- Collection Name: Snyder x Lagavulin “Time & Craft”
- Release Date: October 8
- Availability: Online and at select Todd Snyder stores.
Whether you are looking to emulate the understated elegance of Ryan Gosling or seeking the timeless craft of a Scottish-inspired jacket, the new Lagavulin collection offers a masterclass in modern menswear.
