Walmart Canada Shakes Up the Market: Introducing Walmart+ with Crave Streaming
In a bold move to dominate the Canadian e-commerce landscape, Walmart Canada is officially rebranding and expanding its subscription service. Starting Thursday, June 4, 2026, the current Delivery Pass will evolve into Walmart+, a multi-benefit membership designed to provide unmatched value and directly challenge the dominance of Amazon Prime in the Great White North.
A Seamless Transition for Current Members
For those already utilizing the Delivery Pass, there is no need to worry about paperwork or new sign-ups. Walmart has confirmed that all existing subscribers will be automatically upgraded to the new Walmart+ tier at no additional cost. This transition ensures that loyal customers can start enjoying enhanced perks without any interruption in service.
The Game Changer: Crave Streaming Now Included
Perhaps the most surprising and attractive addition to the bundle is the integration of premium entertainment. For the first time, Walmart Canada is bundling a video streaming service into its membership. Subscribers will now receive full access to a Crave Standard with Ads plan.
When you consider that a standalone Crave subscription typically costs around $11.99 per month, the value proposition becomes undeniable. By integrating Crave into Walmart+, the retailer is transforming a simple delivery service into a full-fledged lifestyle membership.
Beating Amazon Prime: Shipping and Pricing
Walmart+ isn’t just about streaming; it’s about removing the friction from online shopping. One of the most significant upgrades is the introduction of free shipping with no order minimums. Previously, customers were required to spend at least $35 or pay a flat fee; now, smaller orders are completely fee-free, mirroring one of the core strengths of Amazon Prime.
Price Comparison: Walmart+ vs. Amazon Prime
Walmart is positioning itself as the more affordable alternative for Canadian households. Here is how the pricing stacks up:
- n
- Walmart+: $8.97 per month or $89 per year.
- Amazon Prime: $9.99 per month or $99 per year.
Maximize Your Savings: The Pro Tip
If you are looking to further reduce your costs, Walmart suggests pairing the membership with the Walmart Rewards World Mastercard. This no-annual-fee card offers a 6-month statement credit (plus applicable taxes), making the entry point to the Walmart+ ecosystem even more attractive.
Summary of Walmart+ Benefits
- Unlimited Free Same-Day Delivery: On grocery and general merchandise.
- Zero Minimums: Free shipping on all online orders, regardless of size.
- Entertainment Hub: Included access to Crave (Standard with Ads).
- Competitive Pricing: Lower monthly and annual fees than the primary competition.
With this strategic pivot, Walmart Canada is no longer just a place to buy groceries—it’s a comprehensive digital service provider. Whether you are looking to save on shipping or binge-watch the latest hits on Crave, Walmart+ is shaping up to be a “no-brainer” for Canadian consumers.
