Listening to the Journey: How Shay Mitchell Transformed Béis Based on Your Feedback
For many travelers, the perfect bag is the holy grail of packing. For Shay Mitchell, actress and visionary entrepreneur, achieving that perfection wasn’t about a sudden spark of genius, but about listening. As the founder and Chief Creative Officer of Béis, Mitchell has spent years analyzing every review, comment, and complaint from her community.
Whether it was a note about the weight of the bag or the comfort of the straps, Mitchell welcomed the critique. This commitment to transparency and customer-centric design led to a massive “renovation” process lasting two years, resulting in a completely refreshed core collection of travel essentials.
The New and Improved Béis Weekender: What’s Changed?
The Béis Weekender has long been a fan favorite, but the updated version takes functionality to the next level. Mitchell and her design team focused on removing friction and adding versatility. Here are the key upgrades:
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- Weight Reduction: By removing unnecessary hardware and the internal frame, the bag is now lighter and allows for maximum packing capacity.
- Enhanced Durability: The leather bottom has been swapped for a high-quality canvas for better longevity.
- Superior Comfort: Increased padding on the shoulder straps ensures that even a fully loaded bag doesn’t take a toll on your shoulders.
- Smarter Organization: New locking zippers and an interior divider between the main compartment and the shoe section (which can be rolled back for more space).
But the Weekender isn’t the only update. The renovation covers nine essential products, including the Mini Weekender, Travel Backpack, Dopp Kit, Packing Cubes, and a full range of Rollers (from Small Carry-On to Large Check-In).
Inside Shay Mitchell’s Travel Kit: The Must-Haves
Beyond the bags, Shay Mitchell is a pro at maintaining her wellness and energy during long flights and road trips. Her packing list is a blend of high-tech utility and self-care. Here is what she never leaves behind:
1. Tech & Hygiene
To stay connected and healthy, Mitchell relies on essentials like antibacterial hand wipes and high-efficiency charging. She specifically recommends the Anker MagSafe portable charger, which attaches directly to the phone, eliminating messy cables and adding minimal bulk.
2. Fuel for the Road
Avoiding overpriced airport food is a priority. Her “pre-travel ritual” involves stocking up on nutrient-dense snacks, including:
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- Chomps jerky sticks for protein.
- Aloha protein bars for sustained energy.
- Better Sours gummies for a sweet treat.
3. Climate Control & Hydration
Dealing with extreme weather—like a humid New York summer—requires the right gear. Mitchell uses the Shark ChillPill, a versatile personal cooling system that offers fan, mist, and cooling plate modes. To stay hydrated, she uses HydraLyte electrolyte powder packets to replenish her system during long journeys.
4. Skin Recovery
Dry airplane air is the enemy of glowing skin. Mitchell uses the Daily Barrier Cream from her co-founded brand, Rini. Formulated with ceramides, shea butter, and vitamin E, this fragrance-free cream is designed for sensitive skin and keeps her hydrated from head to toe.
Final Thoughts: The Power of Iteration
Shay Mitchell’s approach to business is a masterclass in customer relationship management. By treating her customers as co-designers, she has ensured that Béis doesn’t just sell bags, but solves real travel problems. Whether you are a frequent flyer or a road-trip enthusiast, the renovated Béis collection offers a sophisticated blend of style and utility.
