Bowen Yang, Scarlett Johansson & Jon Hamm Get ‘Salty’ with Ritz
Get ready for a hilarious Super Bowl commercial! Scarlett Johansson, Jon Hamm, and the incredibly funny Bowen Yang are teaming up for Ritz’s 2026 Super Bowl spot, and it’s already generating buzz. The commercial, set on a playfully named ‘Ritz Island,’ promises a lighthearted take on the brand’s signature ‘salty’ appeal.
Bowen Yang, known for his sharp wit on Saturday Night Live, shared with USA TODAY that filming the commercial was a surprisingly easy experience. “This is the easiest day of work I’ve had in a long time,” Yang quipped, drawing laughter from his co-stars. “Because it’s with them.” The camaraderie between the three actors is clearly evident, hinting at a fun and engaging commercial.
Ritz: A Star-Studded Tradition
This isn’t Ritz’s first foray into star-powered Super Bowl advertising. Last year, the brand launched the “Ritz Salty Club” commercial featuring Aubrey Plaza and Michael Shannon, capitalizing on their famously sardonic personas. A surprise cameo from Bad Bunny added another layer of excitement. Ritz continues to build on this successful strategy, leveraging celebrity appeal to connect with a broad audience.
What’s Their Ritz Style?
Beyond the laughs, the commercial also reveals a bit about the stars’ personal preferences when it comes to enjoying Ritz crackers. Jon Hamm reportedly enjoys them both plain and with toppings. Scarlett Johansson prefers a classic combination: “a little square of cheddar.” And Bowen Yang revealed he’s the go-to Ritz provider for group vacations, ensuring everyone has their salty fix.
The Super Bowl is a prime advertising stage, and Ritz is clearly aiming to make a splash with this star-studded campaign. The combination of comedic talent and a beloved snack food is a recipe for success. You can learn more about Ritz and their history on their official website.
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