JioStar Elevates Sports Media: Khanna to Lead Innovation and the Cricinfo Business

The landscape of sports broadcasting is undergoing a massive digital transformation, and JioStar is positioning itself at the forefront of this evolution. In a strategic move to strengthen its digital footprint and rights management, Khanna has announced a significant new chapter in his career, taking on a broader mandate that blends technology, sports rights, and digital business.

A New Era for the Cricinfo Business

After nearly a decade of contributing to the success of Star, Disney Star, and now JioStar, Khanna is stepping into a pivotal role focusing on Rights & Innovation for Sports. Most notably, he will now lead the Cricinfo business, one of the most influential names in global cricket coverage.

This new role is not just about management; it’s about growth. Khanna aims to leverage his extensive background in production and technology to scale JioStar Sports’ capabilities, ensuring that fans receive a cutting-edge viewing and reading experience.

A Proven Track Record in Sports Excellence

Khanna’s appointment is backed by a powerhouse resume that spans the most prestigious organizations in media and sports. His journey is marked by a deep commitment to innovation and operational excellence:

n
• Global Influence: He currently serves as the Production Contract Manager for the International Cricket Council (ICC) for the 2024–27 cycle.
• Elite Governance: He is a key member of the IPL World Feed Production Committee under the Board of Control for Cricket in India (BCCI).
• Industry Experience: Before his tenure at Star, he spent over seven years at The Walt Disney Company, holding leadership roles in R&D, operations, and technology.
• Diverse Portfolio: His early career includes stints at global giants such as News Corporation, Turner Broadcasting, and NDTV.

Driving the Future of Sports Technology

According to Khanna, the sports industry is evolving rapidly. The synergy between broadcasters, rights holders, and technology partners is no longer optional—it is essential. By fostering closer collaboration across the ecosystem, JioStar intends to unlock new opportunities and create sustainable, long-term value for stakeholders and fans alike.

“I’m excited to be taking on a new role across Rights & Innovation for Sports, along with the Cricinfo Business,” Khanna shared via LinkedIn, emphasizing his eagerness to support the next phase of growth for JioStar Sports.

What This Means for the Industry

With a leader who understands both the technical “how” and the business “why,” JioStar is set to redefine how sports are consumed digitally. From enhancing the Cricinfo experience to optimizing sports rights, the focus is clear: Innovation, Integration, and Impact.