Sue Bird Takes Her Talents to NBC for WNBA Coverage

NEW YORK (AP) – Hall of Famer Sue Bird, a lifelong fan of the WNBA on NBC, is set to become a key part of the network’s broadcasts of the league. The four-time WNBA champion will serve as a studio analyst and host a series of compelling feature stories on both NBC and Peacock throughout the WNBA’s landmark 30th season, which tips off on May 8th.

“I’ve been circling broadcasting for a long time now,” Bird shared in a recent interview with The Associated Press. “Given NBC’s history and legacy, and where the WNBA is now, I am incredibly excited to be part of it. It needed to be the right fit – the right people, the right network.”

A Return to Familiar Territory

NBC’s broadcasts will also feature a nostalgic touch: a revamped version of “Roundball Rock” – John Tesh’s iconic theme song that defined the network’s WNBA coverage from 1997 to 2002. The song, previously used for NBA broadcasts on NBC from 1990-2002, made a triumphant return when NBC resumed broadcasting WNBA games this year.

NBC Sports will showcase over 20 games throughout the regular season, playoffs, and the WNBA Finals. Bird believes the theme song adds an immediate sense of excitement. “Anytime anyone hears it, whether you’re a basketball fan or not, it’s really recognizable,” she said. “Turning on the TV and hearing that instantly creates a buzz.”

Bird’s Legacy and New Role

Interestingly, Bird’s rookie season with the Seattle Storm in 2002 coincided with NBC’s previous run with the WNBA. Now, she’s back to contribute to the league’s growth on the same network.

“There is no more accomplished player in the history of the WNBA and arguably in all of women’s sports than Sue Bird,” stated Betsy Riley, Senior Vice President and WNBA Coordinating Producer of NBC Sports. “Sue’s knowledge of the game is unmatched and will bring fans closer to the sport they love, both through insightful analysis and captivating storytelling.”

Behind-the-Scenes Stories and a Passion for Storytelling

Bird’s feature stories will offer an exclusive behind-the-scenes look at the WNBA as it celebrates its 30th anniversary. Portions will air on television, with extended versions available digitally. This isn’t Bird’s first foray into broadcasting; she’s hosted podcasts like ‘Bird’s Eye View’ for several years and spent six years with ESPN providing alternative commentary alongside Diana Taurasi for the women’s Final Four and championship games.

“I really enjoy telling stories as it’s something that comes naturally to me,” Bird explained. “My goal was to tell the stories of these players, and that’s exactly what I’ll be doing with NBC.”

A Storied Career

Throughout her 19-year career with the Seattle Storm, Bird secured four WNBA championships, 13 All-Star selections, and established league records in assists (3,234), starts (580), and minutes played (18,080). Drafted first overall by Seattle in 2002 after leading UConn to two national championships, she was inducted into the Naismith Basketball Hall of Fame in 2025. Her international career is equally impressive, boasting five Olympic gold medals.

Source: AP WNBA