Julian Edelman Launches ‘Edel-Brau’ Lager with Sam Adams, Reflects on Boston Sports Culture

temp_image_1775447490.974547 Julian Edelman Launches 'Edel-Brau' Lager with Sam Adams, Reflects on Boston Sports Culture



Julian Edelman Launches ‘Edel-Brau’ Lager with Sam Adams, Reflects on Boston Sports Culture

Julian Edelman’s New Brew: ‘Edel-Brau’ Lager with Sam Adams

BOSTON, Mass – “Surreal.” That was the immediate reaction from New England Patriots icon Julian Edelman when speaking exclusively with Patriots Wire at the Our City, Our Tap event hosted by Sam Adams to unveil his new beer collaboration. The launch of ‘Edel-Brau Lager’ marks a unique moment for the former wide receiver, deeply intertwined with his 12 years in New England.

“Coming to Boston, one of the first things I knew about Boston was Sam Adams beer,” Edelman explained. “Being a California kid, and then spending 12 years here, essentially growing up as a young adult in Boston and New England – with summers on Nantucket and Martha’s Vineyard – I drank a lot of Sam Adams. So to have my face on one, and have the Edel-brau, that’s pretty cool.”

Fk-wJqHX0AAvJ-J?format=jpg&name=large Julian Edelman Launches 'Edel-Brau' Lager with Sam Adams, Reflects on Boston Sports Culture
A look at Julian Edelman’s featured beer, ‘Julian Edelman-Brau Lager’ at the Samuel Adams Our City, Our Beer event. (Image via @sophieewellerr)

A Boston Sports Celebration

Edelman wasn’t alone in celebrating a new brew. The event at Banners Kitchen & Tap also featured Boston Bruins legend Zdeno Chara, Red Sox pitcher Garrett Crochet, and Boston Celtics star Derrick White, each launching their own signature beers as part of a special pack. This collaboration highlights the strong camaraderie amongst Boston’s professional athletes.

“It’s been real fun,” Edelman shared. “That’s one of the really cool things about Boston – the crossover with the other pro sports. I remember when I was playing here, we had championships in basketball, two in baseball, one in hockey, and we had three. It was always awesome to see the other guys supporting the other teams and to get to be with such perennial players from those teams.”

This partnership between Julian Edelman and Sam Adams isn’t just about beer; it’s a celebration of Boston sports culture and the bonds forged between its champions. It’s a testament to Edelman’s lasting impact on the city and a unique way for fans to connect with one of their favorite Patriots legends. You can learn more about Sam Adams and their collaborations on their official website.

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