
The Phil Jackson Effect: How the Zen Master Elevated Michael Jordan’s Game
For NBA players who entered the league after the turn of the century, Michael Jordan often represents the pinnacle of scoring excellence. His early years under coach Doug Collins, marked by a remarkable 37.1 points per game, are often cited as the ideal archetype. However, Kevin Durant recently offered a compelling counterpoint, differentiating between that initial version of Jordan and the one meticulously refined under the guidance of Phil Jackson.
The Collins Era: A Scoring Spectacle, But Limited Success
Doug Collins undeniably laid the foundation for Jordan’s rise. During their five seasons together with the Chicago Bulls, Jordan blossomed into the league’s most unstoppable scorer, leading the NBA in scoring in each of Collins’ final three years. Despite Jordan’s individual brilliance, the team struggled to achieve consistent success. This stemmed from a system heavily reliant on Jordan’s ball dominance, where he was expected to single-handedly dictate every outcome through his scoring prowess.
The Triangle Revolution: A Shift in Philosophy
The arrival of Phil Jackson before the 1989-90 season marked a pivotal moment. Jackson introduced the triangle offense, a system emphasizing structure, spacing, and collective execution. While Jordan remained the focal point, his role evolved to include more efficient scoring and increased trust in his teammates. This resulted in a significant increase in overall impact, even as his scoring averages became more moderate – an evolution that resonated deeply with Durant.
“He had a better team, a better system around him. I think, for somebody to come as a rookie and average 28 points a night, I don’t think we’ll ever see that again; that’s unheard of. So, talent and greatness were there from Day 1. When Doug Collins was the coach, it was MJ just taking everybody off the dribble from the top of the key, just playing a lot of solo ball. And once when Phil Jackson came in, implemented a system, and everybody moving; it slowed his game. Did not slow him down, but like he picks and chooses his spots a little differently than he did before,” Durant explained on a recent episode of Boardroom. “I think the triangle was just like an innovative system. I don’t think a lot of teams ran that type of offense in the league before that… ‘I can get 50, but ya’ll can make shots, too, to help us win the game.’ And that just took him to another level.”
Beyond Scoring: The Evolution of Leadership
Comparing the two phases of Jordan’s career reveals that his scoring ability remained consistently high, while his leadership underwent a profound transformation under Phil Jackson. He transitioned from a high-volume scorer to a system-driven leader capable of maximizing the team’s potential. This distinction is particularly relevant when considering Kevin Durant’s current role with the Houston Rockets, where similar expectations are placed upon him.
Durant’s assessment, while potentially sparking debate, reflects a broader understanding of basketball excellence. It highlights that true greatness isn’t solely defined by individual statistics, but by the ability to elevate the performance of those around you and lead a team to victory. Phil Jackson’s influence wasn’t just about tactics; it was about unlocking a higher level of team play from one of the greatest players of all time.
Related: “It was like a solo cam on him” – Kevin Durant reflects on first time seeing Michael Jordan live
This story was originally published by Basketball Network on Mar 23, 2026.




