Meghan Markle and Netflix Part Ways: A New Chapter for ‘As Ever’
In a surprising yet amicable split, Meghan Markle and Netflix have ended their partnership regarding her lifestyle brand, ‘As Ever.’ This decision marks a significant step for the Duchess of Sussex as she prepares to navigate the brand’s future independently.
The Rise of ‘As Ever’
Launched last year alongside Markle’s Netflix series, “With Love, Meghan,” ‘As Ever’ quickly gained traction with its curated selection of lifestyle products. The brand, reminiscent of Markle’s earlier lifestyle blog, Tig, offers a range of items designed to elevate everyday moments. From artisanal jams and premium teas to exquisite wines and locally sourced honey, ‘As Ever’ has resonated with consumers seeking a touch of elegance and simplicity.
A Statement of Gratitude and Independence
A spokesperson for ‘As Ever’ expressed gratitude for Netflix’s support during the brand’s initial phase. “As ever is grateful for Netflix’s partnership through launch and our first year,” the statement read. “We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.” This signals a confident move towards self-sufficiency and a clear vision for the brand’s future.
Netflix’s Positive Outlook
Netflix also released a statement acknowledging Markle’s vision and the success of the collaboration. “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life,” the statement read. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
‘With Love, Meghan’ and Beyond
Markle’s Netflix show, “With Love, Meghan,” provided a platform to showcase her culinary skills, entertaining tips, and connect with celebrity guests. The show, which ran for two seasons including a special holiday episode, perfectly complemented the ‘As Ever’ brand, reinforcing Markle’s expertise in creating a refined and welcoming lifestyle. The show’s success demonstrated a clear demand for Markle’s personal touch and lifestyle guidance.
Life in Montecito
Meghan Markle, along with Prince Harry and their two children, Prince Archie and Princess Lilibet, currently reside in Montecito, California. This move to the US allowed Markle to pursue her entrepreneurial ventures and build a life outside of royal duties. The family’s California lifestyle undoubtedly influences the aesthetic and values of the ‘As Ever’ brand.
What’s Next for ‘As Ever’?
While the details of the brand’s independent future remain under wraps, the team behind ‘As Ever’ promises an exciting year ahead. Consumers can anticipate new product launches, expanded offerings, and continued engagement with Meghan Markle’s signature style and values. The brand’s ability to stand on its own will be a testament to Markle’s entrepreneurial spirit and the enduring appeal of her lifestyle vision. You can learn more about lifestyle brands and entrepreneurship at Shopify’s blog.
