
BATON ROUGE – Love is in the air! As Valentine’s Day approaches, excitement is blooming across the nation. At WBRZ, we’re thrilled to celebrate this day dedicated to affection and connection. But have you ever wondered just how much love – and flowers – are involved?
The Rose’s Reign on Valentine’s Day
The Society of American Florists reveals a staggering statistic: over 250 million roses are cultivated specifically for Valentine’s Day each year! This incredible demand puts florists nationwide into high gear, preparing for what is arguably their busiest day of the year. It’s a testament to the enduring power of the rose as a symbol of love and romance.
To get a glimpse behind the scenes, 2une In’s Abigail Whitam recently visited Billy Heroman’s Flower Shop. She witnessed firsthand the meticulous preparations underway to ensure that every bouquet is perfect for expressing heartfelt emotions this Saturday. From sourcing the freshest blooms to crafting stunning arrangements, the team at Billy Heroman’s is dedicated to making Valentine’s Day unforgettable.
More Than Just Roses: The History of Valentine’s Day
While roses are undeniably the star of the show, Valentine’s Day has a rich and fascinating history. Its origins can be traced back to the Roman festival of Lupercalia, celebrated in mid-February. Over time, the holiday evolved, incorporating elements of Christian traditions and courtly love. The association with romantic love truly solidified in the Middle Ages. You can learn more about the history of Valentine’s Day at History.com.
Supporting Local Florists This Valentine’s Day
This Valentine’s Day, consider supporting your local florists. They pour their heart and soul into creating beautiful arrangements that convey your feelings. Choosing a local florist not only ensures freshness but also contributes to your community’s economy. Billy Heroman’s Flower Shop, like many others, is a cornerstone of Baton Rouge, providing stunning floral designs for all occasions. Find a local florist near you using the Society of American Florists’ florist finder.
So, whether you’re planning a grand gesture or a simple expression of affection, remember the power of flowers – and the dedication of the florists who make Valentine’s Day so special. Happy Valentine’s Day from WBRZ!




