Bath & Body Works Disney Princess Collection: A Magical Fragrance Experience
Calling all Disney fans! Bath & Body Works has unveiled a dream come true – a stunning new collection inspired by the beloved Disney Princesses. This enchanting lineup features both new and returning fragrances, drawing inspiration from the captivating stories of Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana. Prepare to be transported to magical worlds with every scent!
A Collaboration Rooted in Storytelling
Bath & Body Works has masterfully blended Disney’s iconic storytelling with its signature fragrance craftsmanship. As Liz Shortreed, Senior VP of Consumer Products at Disney, shared with USA TODAY, this collaboration is a special moment, celebrating fan-favorite characters in unique and delightful ways. The goal? To weave the Disney Princess story into everyday life.
More Than Just Fragrance: A Year in the Making
This isn’t a rushed release. Kristie Lewis, SVP of Merchandising at Bath & Body Works, revealed that the collaboration took over a year and involved multiple rounds of testing to ensure perfection. Both brands were committed to honoring the individuality of each princess while maintaining the authenticity of their stories. Customer preferences were deeply considered in selecting which princesses would be featured.
What’s Included in the Collection?
The Bath & Body Works Disney Princess Collection boasts a remarkable 92 products, offering something for every fan. Here’s a glimpse of what you can expect:
- Body Care: Fine fragrance mists, luxurious body lotion, nourishing body wash and cream.
- Home Fragrance: Three-wick candles to fill your space with magic, and Wallflowers diffusers for continuous enchanting scents.
- Accessories: Hand soap and sanitizer, lip gloss, and decorative accessories.
Prices range from an affordable $1.95 to a splurge-worthy $125.
Fragrances That Capture the Essence of Each Princess
Each fragrance is carefully crafted to embody the unique personality and story of its respective princess. Bath & Body Works aimed to “really envelop the character” with scents that truly reflect their narratives. Some fragrances are returning due to popular demand, proving the collection’s initial appeal.
Hidden Details & Easter Eggs
The attention to detail is truly remarkable! Lewis teased that each product includes “little Easter eggs” referencing each princess’s story. For example, Snow White-themed products feature tiny apples subtly woven into the patterns – a delightful nod to her iconic tale. The design and merchandising teams created mood boards to capture the essence of each princess, bringing their worlds to life.
Availability & Early Access
The Disney Princess Collection is available in stores and online in the United States and Canada starting Friday, February 13th. But Bath & Body Works rewards members get exclusive early access to select items, including the full Life’s a Fairytale assortment, through the app starting February 12th at 6 a.m. ET / 3 a.m. PT. International launch is planned for mid-March, with products expected to reach over 40 markets by the end of the year.
Don’t miss out on this magical experience! Visit Bath & Body Works to explore the collection and bring a touch of Disney enchantment into your life.
Source: USA TODAY
